Cinema has a remarkable ability to engage and present us with characters and stories in a way that can transform how we conceive of people and events as well as our past, present, and future perspectives. We are using this ability to open minds and start conversations about peace.
We are not only using cinema for dialogue and understanding between people of different cultures to achieve a common ground leading to Peace, but also using it to boosting economies and contributing to inclusive social-economic development.
It contributes to sustainable development goals by generating income and export earnings by creating jobs. "It has the capacity to contribute up to 10 per cent of the national GDP by 2025 in African counties". International Labor Organisation (ILO)